Samsung didn’t become the most popular smart phone manufacture over night. Their success is partially due to their smart marketing campaigns in the United States. They portrayed their phones as the hip alternatives to the already popular iPhone. Many other companies poke fun at the competition but none do it as directly as Samsung that explicitly targets the iPhone and all its users. Recently Samsung has been working on a new anti Apple commercial for the S6 and S6 Edge. In these ads they show off some of their flagship’s most impressive features to show the average consumer that the iPhone isn’t all its made out to be. The first ad specifically targets the S6 Edge talking about its curved display and all of the advantages that come with it.
The second ad targets the S6 with its wireless charging capabilities and wide lens front facing camera.